Meet Our Team & Coaches

Founder & CEO
Peter Weinstein, DVM, MBA
Dr. Peter Weinstein is a husband, father, pet parent, veterinarian, and leader. He has been involved with virtually all aspects of veterinary practice from a 15-year-old kennel kid to a hospital owner. Organized veterinary medicine has been a passion as well with various roles and leadership and presidencies of Southern California VMA, California VMA, and Vet Partners. He is a published author, most notably of the E-Myth Veterinarian-Why Most Veterinary Practices Don’t Work and What to Do About It. Currently, he is teaching business and finance at the Veterinary College of the Western University of Health Sciences. He likes to think of himself as a free-thinking change agent and disruptor who, because he has a daughter who is a recent graduate from veterinary school, is working for an even better veterinary profession in the future.
_edited.png)
Tech Lead
Natalie Marks, DVM, CVJ
Dr. Natalie Marks is a mom, veterinarian, entrepreneur, and leader. She has worked in nearly every corner of veterinary medicine—from practicing and co-owning Blum Animal Hospital in Chicago to becoming a nationally recognized educator and speaker. Along the way, she has been honored with awards such as Petplan’s Veterinarian of the Year, America’s Favorite Veterinarian, and Nobivac’s Veterinarian of the Year for her work on canine influenza.
Communication and connection have always been passions for Dr. Marks. She has appeared on national and local media, written for leading veterinary publications, and spoken on stages across the world. She is a clinical consultant for DVM360, an international lecturer, and a proud voice for the Fear Free movement, helping improve the emotional wellbeing of pets and the people who care for them.
Outside the clinic and classroom, Dr. Marks is the CEO of VANE, the Veterinary Angel Network, where she invests in and advises early-stage veterinary startups. At home, she treasures time with her three children—Sophia, Evan, and Madeline—and loves traveling, scuba diving, cooking, and spending time anywhere there’s a beach.